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Highlights from the 2021 NAR Profile of Home Staging

Businesses have had to adapt to all of the changes and disruptions over the last two years, including real estate professionals, and yes, even in a hot market. This shift included enhancing how homes are shown in a primarily online world. How did this transform the business of home staging? The 2021 Profile of Home Staging by the National Association of Realtors has been published and we're featuring a few of the key statistics about home staging this year.

Photo by Lance Selgo/Unique Exposure Photography

Eighty-two percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

Home staging isn't purely for aesthetics; it's deeper than what you're seeing on the surface. Staging a home gives home buyers a direct opportunity to envision what life would be like in the home. Staging Dallas takes a careful approach by adding thoughtful touches throughout the home, like on the shelf in the photo above.

The most common rooms that were staged included the living room (90 percent), kitchen (80 percent), master bedroom (78 percent), and the dining room (69 percent).

Common areas in the home are important to stage because it's where home buyers will spend the most time, and where the most activity in the home happens. In the Staging Dallas project below, you can easily visualize a conversation happening in the living area.

Photo by Lance Selgo/Unique Exposure Photography

Among buyers’ agents, having photos (83 percent), videos (74 percent), and virtual tours (73 percent) available for their listings was more important since the beginning of the COVID-19 pandemic.

People were already dependent on online home listings to house hunt prior to the pandemic, but now, with more time at home, working from home, online listings are more important than ever. Why? Because people naturally gravitate towards staged photos, more significantly than photos of a vacant home, simply for the fact that they stand out! In addition, staging furniture in the right positions in the room gives the photos more dimension and highlights important home features.

The Dallas real estate market is still on fire, but it doesn't mean you should skimp on the listing. You've read the stats! Contact Staging Dallas to make your home stand out online.


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